Samantha is the heart of the blog. When she was 16 she had the idea for SamanthaRoad, but only started it in 2015, when she was 21. She is the Creative Director, Writer, and Editor of SamanthaRoad, curating all elements to reflect her life. SamanthaRoad started as a hobby to review makeup. It has since evolved into an authentic display of her soul. The essence is an open journal into her interests.